Shoppers’ susceptibility to information overload: scale development and validation
Author:
Affiliation:
1. Marketing, Illinois State University, Normal, Illinois, USA
2. Krombacher International GmbH, Kreuztal, Germany
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2022.2121287
Reference98 articles.
1. The Consumer and His Alternatives: An Experimental Approach
2. COVID-19 information overload: Intolerance of uncertainty moderates the relationship between frequency of internet searching and fear of COVID-19
3. An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data
4. The biasing effect of common method variance: some clarifications
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