The Effects of Food Color on Perceived Flavor
Author:
Affiliation:
1. Appalachian State University
2. University of Auckland
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2000.11501880
Reference37 articles.
1. Flavor-flavor and color-flavor conditioning in humans
2. Observational Conditioning of Food Valence in Humans
3. The role of the human senses in food acceptance
4. Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality
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