The Effect of Price Presentation Tactics on Consumer Evaluation Effort of Multi-Dimensional Prices
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Published:2003-04
Issue:2
Volume:11
Page:1-16
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ISSN:1069-6679
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Container-title:Journal of Marketing Theory and Practice
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language:en
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Short-container-title:Journal of Marketing Theory and Practice
Publisher
Informa UK Limited
Cited by
54 articles.
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