The Environmentally Concerned Consumer: An Exploratory Study
Author:
Affiliation:
1. Ball State University
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.1998.11501794
Reference18 articles.
1. An Experimental Study of Customer Effort, Expectation, and Satisfaction
2. Broad-based environmental life cycle assessment
3. Pitfalls and Opportunities for Environmental Marketers
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