Supply Chain Integration: Customer Value through Collaborative Closeness versus Operational Excellence
Author:
Affiliation:
1. Michigan State University
2. University of New Orleans
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.1998.11501814
Reference34 articles.
1. The Integration of Marketing Flows in Channels of Distribution
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