Lean on me: the positive effects of brand resources and brand love during stressful life transitions-Reference-Cited by-同舟云学术

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Lean on me: the positive effects of brand resources and brand love during stressful life transitions

Published:2023-07-28 Issue: Volume: Page:1-19
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Killian Ginger¹,Siemens Jennifer²,Thyroff Anastasia²,Smith Scott³

Affiliation:

1. Crummer Graduate School of Business, Rollins College, Winter Park, Florida, USA

2. Wilbur O. & Ann Powers College of Business, Clemson University, Clemson, South Carolina, USA

3. Harmon College of Business and Professional Studies, University of Central Missouri, Warrensburg, Missouri, USA

Funder

Clemson University Erwin Center for Brand Communications

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2023.2234598

Reference139 articles.

1. Resilience and perceived stress: predictors of life satisfaction in the students of success and failure

2. Ahuvia, A. (1993). I love it! Towards a unifying theory of love across diverse love objects [Doctoral dissertation (abridged)].

3. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives

4. Towards a theory of brand love in services: the power of identity and social relationships

5. When consumers love their brands: Exploring the concept and its dimensions

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