Surfers’ consumer behaviour from a tribal branding perspective
Author:
Affiliation:
1. Audiovisual Communication & Advertising Department, University of Seville, Seville, Spain
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1787179
Reference59 articles.
1. Cathedrals of the surf zone: regulating access to a space of spirituality
2. On trend and on the wave: carving cultural identity through active surf dress
3. Inferred social approval and brand tribalism: a tale of two communities
4. Maverick's: big-wave surfing and the dynamic of ‘nothing’ and ‘something’
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1. Can women escape the male influence when surfing? An ethnographic study of female surfers in Southern Spain;Sport in Society;2021-10-29
2. Priming movie product placements: New insights from a Cross-National case study;International Journal of Advertising;2021-07-13
3. Development of Tribal Marketing and Application Possibilities in Postmodern Society;Socialiniai tyrimai;2021-05-26
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