The influence of message appeal, social norms and donation social context on charitable giving: investigating the role of cultural tightness-looseness-Reference-Cited by-同舟云学术

The influence of message appeal, social norms and donation social context on charitable giving: investigating the role of cultural tightness-looseness

Published:2020-02-10 Issue:2 Volume:28 Page:187-195
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Siemens Jennifer Christie¹,Raymond Mary Anne¹,Choi Yunsik²,Choi Jayoung³

Affiliation:

1. Marketing Department, Clemson University, Clemson, South Carolina, USA

2. Management Department, School of Business, Meredith College, Raleigh, North Carolina, USA

3. Department of Entrepreneurship and Small Business, Soongsil University, Seoul, Korea

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1717968

Reference54 articles.

1. Partner choice creates competitive altruism in humans

2. Prosocial Motivation: Is it ever Truly Altruistic?

3. A Literature Review of Empirical Studies of Philanthropy

4. CROSS-CULTURAL SOCIAL AND ORGANIZATIONAL PSYCHOLOGY

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