Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection
Author:
Affiliation:
1. Marketing, Istanbul University, Istanbul, Turkey
Funder
Istanbul University, Scientific Research Project
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2021.2018936
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