The Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Student
Author:
Affiliation:
1. Valdosta State University
2. University of San Francisco
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.1997.11501750
Reference36 articles.
1. Materialism: Trait Aspects of Living in the Material World
2. The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory
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