The Consumer as an Active Member of the Channel: Implications for Relationship Marketing
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Published:1997-04
Issue:2
Volume:5
Page:72-79
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ISSN:1069-6679
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Container-title:Journal of Marketing Theory and Practice
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language:en
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Short-container-title:Journal of Marketing Theory and Practice
Author:
Parker Richard1,
Funkhouser G. Ray2
Affiliation:
1. Rowan University
2. Ft. Washington, PA
Publisher
Informa UK Limited