Brand building and image perception in women football: a cross-country comparison between Brazil and Germany
Author:
Affiliation:
1. Institute of Sport Economics and Sport Management, German Sports University, Cologne, Germany
2. IAG Department, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Cultural Studies,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/14660970.2023.2300074
Reference44 articles.
1. Branding athletes: Exploration and conceptualization of athlete brand image
2. Banet-Weiser, S. (2012). Authentic™ the Politics of Ambivalence in a Brand Culture
3. Intersections of Gender and National Identity in Sport: A Cultural Sociological Overview
4. Are social media replacing traditional media in terms of brand equity creation?
5. From Beckham to Ronaldo–Assessing the Nature of Football Player Brands;Chadwick S.;Journal of Sponsorship,2008
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