Do Online Ads Sway Voters? Understanding the Persuasiveness of Online Political Ads-Reference-Cited by-同舟云学术

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Do Online Ads Sway Voters? Understanding the Persuasiveness of Online Political Ads

Published:2023-11-10 Issue:2 Volume:41 Page:290-314
ISSN:1058-4609
Container-title:Political Communication
language:en
Short-container-title:Political Communication

Author:

Chu Xiaotong¹²^ORCID,Vliegenthart Rens²^ORCID,Otto Lukas³^ORCID,Lecheler Sophie⁴^ORCID,de Vreese Claes¹^ORCID,Kruikemeier Sanne²^ORCID

Affiliation:

1. Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, Netherlands

2. Strategic Communication Group, Wageningen University & Research, Wageningen, Netherlands

3. Computational Social Science, GESIS, Mannheim, Germany

4. Political Communication Research Group, University of Vienna, Wien, Austria

Publisher

Informa UK Limited

Subject

Sociology and Political Science,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/10584609.2023.2276104

Reference78 articles.

1. The theory of planned behavior

2. News Media Literacy and Political Engagement: What’s the Connection?

3. Backlinko. (2021). Facebook mobile vs. desktop usage statistics. https://backlinko.com/facebook-users#facebook-mobile-vs-desktop-usage-statistics

4. Strengths and limitations of ipsative measurement

5. Political Parties and Partisanship

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