The Impact of Embarrassment to Product Purchase and Brand Influence on the Perceived Benefits and Availability of Ayurveda Products in the COVID-19 Era: an Investigation by SEM Approach-Reference-Cited by-同舟云学术

The Impact of Embarrassment to Product Purchase and Brand Influence on the Perceived Benefits and Availability of Ayurveda Products in the COVID-19 Era: an Investigation by SEM Approach

Published:2021-07-12 Issue: Volume: Page:1-8
ISSN:0018-5868
Container-title:Hospital Topics
language:en
Short-container-title:Hospital Topics

Author:

Mhatre Krupa¹,Singh Ankit¹^ORCID

Affiliation:

1. Symbiosis Institute of Health Sciences, A Constituent of Symbiosis International, Deemed University, Pune, Maharashtra, India

Publisher

Informa UK Limited

Subject

General Medicine

Link

https://www.tandfonline.com/doi/pdf/10.1080/00185868.2021.1948375

Reference22 articles.

1. The drivers of sustainable manufacturing practices in Egyptian SMEs and their impact on competitive capabilities: A PLS-SEM model

2. Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

3. Modeling patient satisfaction construct in the Indian health care context

4. The Effect of Brand Awareness and Use, Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India

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