The Relationship between Selected Variables and Customer Loyalty within the Banking Environment of an Emerging Economy-Reference-Cited by-同舟云学术

The Relationship between Selected Variables and Customer Loyalty within the Banking Environment of an Emerging Economy

Published:2015-05 Issue:2 Volume:43 Page:115-123
ISSN:0971-8923
Container-title:Journal of Social Sciences
language:en
Short-container-title:Journal of Social Sciences

Author:

Sapepa K.¹,Roberts-Lombard M.¹,Tonder E van²

Affiliation:

1. Department of Marketing Management, University of Johannesburg , RSA

2. Workwell Research Unit for Economic and Management Sciences, North West University , Potchefstroom Campus, RSA

Publisher

Kamla Raj Enterprises

Subject

General Social Sciences

Link

https://www.tandfonline.com/doi/pdf/10.1080/09718923.2015.11893429

Reference17 articles.

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3. Ball D, Coelho PS, Machas A 2004. The role of Communication and trust in explaining customer loyalty: An extension to the ECSI Model.European Journal of Marketing, 38(9/10): 1272–1293.

4. Du Plessis L 2010.Customer Relationship Managementand Its Influence on Customer Loyalty atLiberty Life in South Africa. MCom Dissertation, Unpublished. Johannesburg: University of Johannesburg. South Africa.

5. Egan J 2011.Relationship Marketing. Exploring Relationship Strategies in Marketing. 4thEdition. London: Pearson Publishing.

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