A test of a model of magazine exposure and appraisal in India
Author:
Publisher
Informa UK Limited
Subject
Language and Linguistics,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/03637758309390159
Reference20 articles.
1. A Scientific Method for Determining Reader-Interest
2. Stamm, Keith R., Jackson, Kenneth M. and Bowen, Lawrence. 1978. “Antecedents to Newspaper Subscribing and Use,”. Communication Research Center, University of Washington. unpublished paper
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