Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries-Reference-Cited by-同舟云学术

Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries

Published:2010-04-16 Issue:2 Volume:23 Page:139-151
ISSN:0891-1762
Container-title:Journal of Global Marketing
language:en
Short-container-title:Journal of Global Marketing

Author:

Albaum Gerald,Yu Julie,Wiese Nila,Herche Joel,Evangelista Felicitas,Murphy † Brian

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/08911761003673488

Reference47 articles.

1. Management Style Comparisons Among Five European Nations

2. Albaum, G., Herche, J., Strandskov, J. and Murphy, B. Management style in marketing decision making: A cross-national/cultural contrast. Proceedings of the Third Symposium on Cross-Cultural Consumer and Business Studies. Edited by: Synodinos, N. E., Keown, C. F., Becker, T. A., Grunert, K., Muller, T. E. and Yu, J. pp.256–267.

3. Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region

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