An FMCDM approach to purchasing decision-making based on cloud model and prospect theory in e-commerce

Author:

Zhang Hong-yu,Zhou Rui,Wang Jian-qiang,Chen Xiao-hong

Publisher

Springer Science and Business Media LLC

Subject

Computational Mathematics,General Computer Science

Reference63 articles.

1. J.F. Engel, D.T. Kollat, and R.D. Blackwell, Consumer behavior (4th ed),New York: Holt, Rinchart & Winston, 1982.

2. The Framing of Buying Decisions

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