The Influence of Threat Appeals on Selective Learning of the Content of a Persuasive Communication
Author:
Publisher
Informa UK Limited
Subject
General Psychology,Education,Business, Management and Accounting (miscellaneous)
Link
http://www.tandfonline.com/doi/pdf/10.1080/00223980.1954.9916132
Reference2 articles.
1. Psychological approaches to the study of anxiety.
2. Effects of fear-arousing communications.
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