Design and Deployment of ML in CRM to Identify Leads

Author:

Yocupicio-Zazueta Alonso1ORCID,Brau-Avila Agustin1,Cirett-Galán Federico1,Valenzuela-Galván Margarita1

Affiliation:

1. Industrial Engineering Department, Universidad de Sonora, Hermosillo, Sonora, Mexico

Publisher

Informa UK Limited

Reference20 articles.

1. Allibhai J. 2018. Building an ensemble learning model using scikit-learn | by Jaz Allibhai | towards data science. Accessed May 2024. https://towardsdatascience.com/ensemble-learning-using-scikit-learn-85c4531ff86a.

2. Amnur H. 2017. Customer relationship management and machine learning technology for identifying the customer. Accessed April 2022. http://joiv.org/index.php/joiv/article/view/10.

3. Barkved K. 2022. How to know if your machine learning model has good performance | obviously AI. Accessed November 2023. https://www.obviously.ai/post/machine-learning-model-performance.

4. C�mo obtener un Modelo de Regresi�n Log�stica Binaria con SPSS

5. Bhandari A. 2023. Confusion matrix | interpret & implement confusion matrices in ML. Accessed April 2023. https://www.analyticsvidhya.com/blog/2020/04/confusion-matrix-machine-learning/?utm_source=blog&utm_medium=auc-roc-curve-machine-learning.

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