I Wanna Be Like You: The Avatar Gaze and the Visual Rhetoric of Corporate Personhood in India's Amul Butter Advertisements
-
Published:2021-07-03
Issue:3
Volume:28
Page:139-151
-
ISSN:1555-1393
-
Container-title:Visual Communication Quarterly
-
language:en
-
Short-container-title:Visual Communication Quarterly
Publisher
Informa UK Limited
Subject
Education,Communication
Reference40 articles.
1. The Metaphorical Representation of Brexit in Digital Political Cartoons
2. Amul. (n.d.a). About us—The Amul model. https://www.amul.com/m/about-us
3. Amul. (n.d.b). Amul hits. https://www.amul.com/m/amul-hits
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Amul: A Longest Running Marketing Campaign;Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021);2023