Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods
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Published:2022-01-02
Issue:1
Volume:29
Page:17-33
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ISSN:1555-1393
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Container-title:Visual Communication Quarterly
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language:en
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Short-container-title:Visual Communication Quarterly
Author:
Mundel JuanORCID,
Stantz Juliet,
Deng TaoORCID,
Sasiela Niki,
Mucci Samantha
Publisher
Informa UK Limited
Subject
Education,Communication
Cited by
1 articles.
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