The Third 1992 Presidential Debate: Channel and Commentary Effects

Author:

McKinnon Lori Melton1,Tedesco John C.2,Kaid Lynda Lee3

Affiliation:

1. Lori Melton McKinnon is with the Department of Communication, University of Oklahoma , Norman, OK 73072, .

2. John C. Tedesco is with the Department of Communication, University of Oklahoma , Norman, OK 73072, .

3. Lynda Lee Kaid is professor of Communication, Department of Communication, University of Oklahoma , Norman, OK 73072, .

Publisher

Informa UK Limited

Reference32 articles.

1. Biocca, F. , & David, P. (1989). Micro-shifts in audience opinions: A second-by-second analysis of the first 1988 presidential debate at Winston-Salem. Unpublished manuscript. Center for Research in Journalism and Mass Communication, University of North Carolina, Chapel Hill.

2. Radio vs. TV: The Effect of the Medium

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