A Critical Review of the Behavioral Research in Argumentation and Forensics
Author:
Affiliation:
1. Kenneth Andersen (PhD., Wisconsin 1961) is Professor and Associate Head of the Department of Speech Communication at the University of Illinois, Urbana-Champaign.
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/00028533.1974.11951038
Reference30 articles.
1. Measurement and analysis of audience opinion
2. A number of individual studies contribute to these conclusions. No one source contains them all. Of particular use to those seeking to familiarize themselves with the literature are a number of summary articles. Samuel L.Becker, “Research on Emotional and Logical Proofs,”SSJ, 28 (1963), 198–207; James C.Mc-Croskey, “A Summary of Experimental Research on the Effect of Evidence in Persuasive Communication,”QJS, 55 (1969), 169–176; William J.McGuire, “The Nature of Attitudes and Attitude Change,” inHandbook of Social Psychology, 2nd ed.Ed. GardnerLindzey and ElliotAronson (Reading: Addison-Wesley, 1969), III, 136–314; Gerald R.Miller, “Some Factors Influencing Judgments of the Logical Validity of Arguments: A Research Review,” QJS, 55 (1969), 276–286.
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