Standpoint Explicitness and Persuasive Effect: A Meta-Analytic Review of the Effects of Varying Conclusion Articulation in Persuasive Messages
Author:
Affiliation:
1. Daniel J. O'Keefe is an associate professor of speech communication at the University of Illinois at Urbana-Champaign.
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/00028533.1997.11978023
Reference69 articles.
1. The theory of planned behavior
2. Imagination and expectation: The effect of imagining behavioral scripts on personal influences.
3. Social cognitive theory of self-regulation
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