‘Just be Easy, Feel the Music’ – Branding in the Musical and Social Life of Kampala’s Hip-hop Scene

Author:

Singh Simran1ORCID

Affiliation:

1. Department of Music, University of Liverpool, UK

Publisher

Informa UK Limited

Subject

Literature and Literary Theory,Cultural Studies

Reference47 articles.

1. Awiti, A.O. 2016. “The Uganda Youth Survey Report.” https://www.aku.edu/eai/Documents/the-uganda-youth-survey-report-august-2016.pdf.

2. Banet-Weiser, S. 2012. Authentic TM: The Politics of Ambivalence in a Brand Culture. NYU Press. doi:10.1177/0094306114562201c.

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1. An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity;Global Business Review;2023-06-09

2. East and Central Africa;The Journal of Commonwealth Literature;2022-10-19

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