Determinants of the Buy/Non-Buy Decision in Purchasing Low Involvement Products by Mail Catalogue Retailing-Reference-Cited by-同舟云学术

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Determinants of the Buy/Non-Buy Decision in Purchasing Low Involvement Products by Mail Catalogue Retailing

Published:1998-03-31 Issue:1 Volume:22 Page:49-68
ISSN:0379-6205
Container-title:Studies in Economics and Econometrics
language:en
Short-container-title:Studies in Economics and Econometrics

Author:

Terblanché N S¹,Smit E vd M¹

Affiliation:

1. Respectively Associate Professor at the Department of Business Management, University of Stellenbosch, Stellenbosch 7600 and Professor at the Graduate School of Business, University of Stellenbosch, PO Box 610, Bellville 7535, Republic of South Africa.

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/03796205.1998.12129117

Reference43 articles.

1. Formulating direct marketing offers with conjoint analysis

2. Consumer-perceived risk and attitudes toward generically prescribed drugs.

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