The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility
Author:
Affiliation:
1. Graduate School of Business, Universiti Sains Malaysia, Minden, Penang, Malaysia
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2019.1604561
Reference74 articles.
1. The influence of real women in advertising on mass market fashion brand perception
2. From Intentions to Actions: A Theory of Planned Behavior
3. The theory of planned behavior
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