Reaching subculture markets: The cryptic marketing approach-Reference-Cited by-同舟云学术

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Reaching subculture markets: The cryptic marketing approach

Published:2019-07-09 Issue:2 Volume:27 Page:160-175
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Choong Kelly¹,Drennan Judy²,Weeks Clinton S.³,Weber Ian¹

Affiliation:

1. School of Creative Industries, University of the Sunshine Coast, Maroochydore DC, Australia

2. School of Advertising Marketing and Public Relations, QUT Business School, Queensland University of Technology, Brisbane, Australia

3. QUT Business School, Queensland University of Technology, Brisbane, Australia

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2019.1640269

Reference79 articles.

1. When Good Brands Do Bad

2. Teen perceptions of disclosure in buzz marketing

3. Covert Marketing Strategy and Techniques

4. Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages;Journal of Marketing Communications;2023-11-18

2. Neuromarketing, Subliminal Advertising, and Hotel Selection: An EEG Study;Australasian Marketing Journal;2020-11

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