The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables
Author:
Affiliation:
1. College of Communication and Information Sciences, The University of Alabama, Tuscaloosa, AL, USA
2. Department of Advertising and Public Relations, The University of Alabama, Tuscaloosa, AL, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2017.1290671
Reference69 articles.
1. Strategic Communication for Sustainable Organizations
2. The impact of forest certification labelling and advertising: An exploratory assessment of consumer purchase intent in Canada
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5. Fear-Arousing Persuasive Messages
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