Effects of online advertising format and persuasion knowledge on audience reactions
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527266.2011.620765
Reference40 articles.
1. And Now, A Word from Our Sponsor--A Look at the Effects of Sponsored Content and Banner Advertising
2. Children's Understanding of TV Advertising: Effects of Age, Gender, and Parental Influence
3. Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics
4. Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
5. Reducing Children's Susceptibility to Commercials: Mechanisms of Factual and Evaluative Advertising Interventions
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