Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users’ E-cigarette attitudes and behavioral intentions-Reference-Cited by-同舟云学术

Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users’ E-cigarette attitudes and behavioral intentions

Published:2022-02-09 Issue: Volume: Page:1-21
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Phua Joe¹^ORCID,Lim Dongjae (Jay)²

Affiliation:

1. Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA

2. Department of Advertising and Public Relations, College of Communication and Information Sciences, University of Alabama, Tuscaloosa, Alabama, USA

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2037008

Reference53 articles.

1. Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility

2. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust

3. Identification as a mediator of celebrity effects

4. Association of prevalence of electronic cigarette use with smoking cessation and cigarette consumption in England: a time–series analysis between 2006 and 2017

5. Standardization & Justification: Do AadScales Measure Up?

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