The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Author:
Affiliation:
1. Faculty of Business and Law, Northumbria University, New Castle, UK
2. School of Communication and Design, RMIT University, Ho Chi Minh City, Vietnam
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2086284
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1. Expressed Turnover Intention: Alternate Method for Knowing Turnover Intention and Eradicating Common Method Bias
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4. Cross-cultural differences in the adoption of social media
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