The role of corporate identity management in the higher education sector: an exploratory case study
Author:
Affiliation:
1. The Business School, Middlesex University London, UK
2. School of Business, East China University of Science and Technology, Shanghai, China
3. Department of Management, Shanghai University, Shanghai, PR China
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2017.1414073
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1. Corporate identity, corporate branding and corporate reputations
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4. Corporate identity and corporate communications: creating a competitive advantage
5. Revealing the Corporation
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