Consumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge-Reference-Cited by-同舟云学术

Consumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge

Published:2022-09-08 Issue: Volume: Page:1-21
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Abdollahi Maral¹^ORCID,Xu Hao¹^ORCID,Rim Hyejoon¹^ORCID

Affiliation:

1. Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, Minnesota, USA

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2118813

Reference52 articles.

1. Stigma and Legitimacy: Two Ends of a Single Continuum or Different Continua Altogether?

2. What the public thinks about the tobacco industry and its products

3. Perceived motivations for corporate social responsibility initiatives in socially stigmatized industries

4. Redefining fit: examining CSR company-issue fit in stigmatized industries

5. E-cigarettes: controversies within the controversy

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