The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)-Reference-Cited by-同舟云学术

The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)

Author:

Sweiss Nadia¹,Obeidat Zaid Mohammad¹^ORCID,Al-Dweeri Rami Mohammad¹,Mohammad Khalaf Ahmad Alaeddin²,M. Obeidat Ahmad³,Alshurideh Muhammad⁴⁵^ORCID

Affiliation:

1. Marketing Department, University of Jordan, Amman, Jordan

2. Department of Marketing, Princess Sumaya University for Technology, Amman, Jordan

3. Business Management Department, The University of Jordan, Amman, Jordan

4. Department of Management, College of Business Administration, University of Sharjah, Sharjah, UAE

5. Department of Marketing, School of Business, The University of Jordan, Amman, Jordan

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

Reference98 articles.

Cited by 29 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献