The effectiveness of various video ad-choice formats-Reference-Cited by-同舟云学术

The effectiveness of various video ad-choice formats

Published:2020-04-20 Issue:6 Volume:27 Page:631-650
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Bellman Steven¹^ORCID,Potter Robert F.²^ORCID,Robinson Jennifer A.³^ORCID,Varan Duane⁴

Affiliation:

1. Ehrenberg-Bass Institute, University of South Australia, Adelaide, Australia

2. Institute for Communication Research, Indiana University, Bloomington, USA

3. School of Media and Communication, RMIT University, Melbourne, Australia

4. MediaScience, Austin, TX, USA

Funder

Beyond:30

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1753091

Reference77 articles.

1. Aegis, D. 2019. “Global Ad Spend Forecasts.” June. https://www.dentsuaegisnetwork.com/reports/ad_spend_june_2019_asset

2. Aegis, D. 2020. “Global Ad Spend Forecasts.” January. https://www.dentsuaegisnetwork.com/reports/global_ad_spend_forecasts_jan_2020

3. Alexander, J. 2019. “Netflix Raises Prices on All Streaming Plans in US.” The Verge, January 15. https://www.theverge.com/2019/1/15/18183602/netflix-subscription-price-raise-us-streaming-plans

4. Gender effects on Internet, catalogue and store shopping

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