Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost
Author:
Affiliation:
1. School of Communication, Universiti Sains Malaysia, George Town, Malaysia
2. School of Computing & Engineering, University of West London, London, UK
Funder
Fundamental-Malaysia’s Research Star Award
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1749108
Reference85 articles.
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5. Understanding Information Systems Continuance: An Expectation-Confirmation Model
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