Determinants of mobile apps adoption among young adults: theoretical extension and analysis-Reference-Cited by-同舟云学术

Determinants of mobile apps adoption among young adults: theoretical extension and analysis

Published:2020-02-12 Issue:5 Volume:27 Page:481-509
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Mehra Aashish¹,Paul Justin²,Kaurav Rahul Pratap Singh³^ORCID

Affiliation:

1. Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad, India

2. Graduate school of Business Administration, University of Puerto Rico, San Juan, PR, USA

3. Department of Management, Prestige Institute of Management, Gwalior, MP, India

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1725780

Reference100 articles.

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3. Consumer adoption of technological innovations

4. App Annie. 2017. “Smartphone Users in India Spend 4 Hours on Apps Everyday: App Annie.” November 18. http://www.bgr.in/news/smartphone-users-in-india-spend-4-hours-on-apps-everyday-app-annie/

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