Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education-Reference-Cited by-同舟云学术

Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education

Published:2023-12 Issue: Volume: Page:1-22
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

McAlister Anna R.¹,Alhabash Saleem²,Yang Jing³

Affiliation:

1. Gerrish School of Business, Endicott College, Beverly, MA, USA

2. Department of Advertising and Public Relations, College of Communication Arts and Sciences, Michigan State University, East Lansing, MI, USA

3. School of Communication, Loyola University Chicago, Chicago, IL, USA

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2289034

Reference44 articles.

1. Agarwal Sunaina. 2022. “7 Benefits of Artificial Intelligence in Advertising.” Data to Biz August 5. https://www.datatobiz.com/blog/artificial-intelligence-in-advertising/

2. Agvent, Christina. 2023. “Using ChatGpt to Build Writing Skills.” In 100+ Creative Ideas to Use AI in Education, edited by Chrissi Nerantzi, Sandra Abegglen, Marianna Karatsiori, and Antonio Martinez-Arboleda, 16. https://docs.google.com/presentation/d/1wVgLWgeEvJm3fznlm0aV8ZiuWsW3o3aUQUCcvuM5vxQ/edit#slide=id.g204783393dc_0_25.

3. Factors Affecting Online Cheating by Accounting Students: The Relevance of Social Factors and the Fraud Triangle Model Factors;Al Shbail Mohannad Obeid;Academy of Strategic Management Journal,2021

4. Bain Phoebe. 2023. “Watch Mint Mobile’s Ad Created with ChatGpt.” AdAge January 10. https://adage.com/article/marketing-news-strategy/watch-mint-mobiles-ad-created-chatgpt/2462502

5. Bhadani Apurv. 2023. “Pros and Cons of Chat GPT Concerning Students.” Monomousumi March 31. https://monomousumi.com/pros-and-cons-of-chat-gpt-concerning-student/?utm_content=cmp-true

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