Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence-Reference-Cited by-同舟云学术

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Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence

Published:2023-10-31 Issue: Volume: Page:1-17
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

O’Donnell Nicole¹,Ma Yanni²^ORCID,Lee Yoon-Joo¹,Choi Minhee³

Affiliation:

1. Edward R. Murrow College of Communication, Washington State University, Pullman, WA, 99164, USA

2. College of Liberal Arts, Oregon State University, Corvallis, OR 97331, USA

3. College of Media & Communication, Texas Tech University, Lubbock, TX, USA

Funder

Page Legacy Schola

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2275724

Reference56 articles.

1. “1% for the Planet.” 2022. Accessed August 22 2023. https://www.onepercentfortheplanet.org/.

2. Corporate social responsibility authenticity: Investigating its antecedents and outcomes

3. Fuzzy promises

4. Reputation and the Corporate Brand

5. The impact of perceived corporate social responsibility on consumer behavior

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Perceptions of Athlete Activism and Contentious Issues: Parasocial Relationships, Involvement, and Athlete-Cause Fit as Motivation for Cause Support;Journal of Public Relations Research;2024-08

2. Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes;Corporate Communications: An International Journal;2024-07-17

3. ‘Vote the Assholes Out’: How Value Congruence Work Aligns Stakeholders for Corporate Activism;Journal of Management Studies;2024-04

4. A Typology of Corporate Sociopolitical Advocacy and News Media Framing a Case-Study Analysis of the FIFA World Cup Qatar 2022;2024

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