How loud does the Lion roar?: Awards as signals of quality for advertising creatives
Author:
Affiliation:
1. Department of Advertising, Universitat Autònoma de Barcelona, Barcelona, Spain
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2238276
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4. Campaign 2022. Australia Ranks 11th Country in the World at 2022 Cannes Lions Festival of Creativity. Retrieved from https://campaignbrief.com/australia-ranks-11th-country-in-the-world-at-2022-cannes-lions-festival-of-creativity/.
5. Towards an Organizational Theory of Advertising: Agency—Client Relationships in South Africa
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1. Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments;Journal of Current Issues & Research in Advertising;2024-02-16
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