The more, the not merrier? exploring information overload in the context of electronic word-of-mouth (eWOM)-Reference-Cited by-同舟云学术

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The more, the not merrier? exploring information overload in the context of electronic word-of-mouth (eWOM)

Published:2023-05-04 Issue: Volume: Page:1-18
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Wang Linde¹,Güçlü Burçin²

Affiliation:

1. Master in Management program, ESMT Berlin, Berlin, Germany

2. Marketing department, ICN Berlin Business School, Berlin, Germany

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2209783

Reference76 articles.

1. Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM)

2. Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

3. Exposure to opposing views on social media can increase political polarization

4. Word-of-Mouth Processes within a Services Purchase Decision Context

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Assessing credibility in eWOM: a meta-analysis using the heuristic-systematic model;Journal of Enterprise Information Management;2024-09-02

2. Decoding the information quantity-quality paradox: How eWOM volume influences consumption value uncertainties;International Journal of Hospitality Management;2024-07

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