The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine-Reference-Cited by-同舟云学术

The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

Published:2023-07-12 Issue: Volume: Page:1-17
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Seo Youngji¹,Kim Hanyoung²,Ko Youngjee³,Yoon Hye Jin³^ORCID,Han Jeong Yeob³,Lee Jongmin³,Seo Ja Kyung³

Affiliation:

1. Department of Public Relations, S. I. Newhouse School of Public Communications, Syracuse University, University PI Syracuse, Syracuse, NY, USA

2. College of Communication and Information, University of Kentucky, Lexington, KY, USA

3. Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USA

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2235753

Reference59 articles.

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2. Is memory schematic?

3. Centers for Disease Control and Prevention. 2021. “Estimated Flu-Related Illnesses, Medical Visits, Hospitalizations, and Deaths in the United States — 2019–2020 Flu Season. U.S. Department of Health and Human Services.” Centers for Disease Control and Prevention. Accessed July 27, 2022) https://www.cdc.gov/flu/about/burden/2019-2020.html.

4. Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

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