This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude-Reference-Cited by-同舟云学术

This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude

Published:2023-04-12 Issue: Volume: Page:1-29
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

David-Ignatieff Arabelle¹,Buzeta Cristian²³,De Pelsmacker Patrick²¹,Ben Dahmane Mouelhi Norchene⁴

Affiliation:

1. ICN-Artem Nancy

2. University of Antwerp

3. University of the Andes (Chili)

4. University of Carthage, University of Manouba, Normandie University

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2199026

Reference81 articles.

1. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

2. Anthropomorphism in advertising: the effect of media on audience attitude

3. AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion

4. The Adoption of Online Shopping Assistants: Perceived Similarity as an Antecedent to Evaluative Beliefs

5. Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving

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