Author:
Tuten Tracy L.,Ashley Christy
Subject
Marketing,Business and International Management
Reference59 articles.
1. Ajzen, Icek, and MartinFishbein. 1980. Understanding Attitude and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice-Hall.
2. The Waste in Advertising Is the Part That Works
3. Anfuso, Dawn. 2007. “Why You Need to Get in the Game.”iMedia ConnectionJuly 12. Accessed December 21, 2010. http://www.imediaconnection.com/content/15741.asp.
4. The ad creativity cube: conceptualization and initial validation
5. Exploring the dimensions of ad creativity
Cited by
18 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献