Understanding online firestorms: Negative word-of-mouth dynamics in social media networks
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527266.2013.797778
Reference40 articles.
1. Ajzen, I., and M.Fishbein. 1980. Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice-Hall.
2. Allport, G. W., and L.Postman. 1947. The Psychology of Rumor. New York: Henry Holt and Company.
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