Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527266.2012.684065
Reference86 articles.
1. Explaining consumers? willingness to be environmentally friendly
2. Australian Government Website. 2009. Homepage: Department of the Environment, Water, Heritage and the Arts. http://www.environment.gov.au.
3. Shades of Green: A Multidimensional Analysis of Environmental Advertising
4. Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory
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