Nostalgia marketing - a systematic literature review and future directions
Author:
Affiliation:
1. Doctoral Candidate, Department of Marketing, Indian Institute of Management Indore, Indore, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2024.2306551
Reference69 articles.
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2. Banks, J. 2012. The Endeavour Journal of Sir Joseph Banks. Luton, UK: Andrews UK Limited.
3. Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology
4. Anticipatory nostalgia: Missing the present before it's gone
5. Belk, R. W. 1990. The Role of Possessions in Constructing and Maintaining a Sense of Past. Duluth, state of Minnesota, U.S.: ACR North American Advances. https://www.acrwebsite.org/volumes/7083.
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