Why “Going Negative?” Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes-Reference-Cited by-同舟云学术

Why “Going Negative?” Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes

Published:2015-08-12 Issue:4 Volume:17 Page:382-417
ISSN:1537-7857
Container-title:Journal of Political Marketing
language:en
Short-container-title:Journal of Political Marketing

Author:

Nai Alessandro¹,Sciarini Pascal²

Affiliation:

1. Department of Government and International Relations, University of Sydney, Australia

2. Department of Political Science and International Relations, University of Geneva, Switzerland

Publisher

Informa UK Limited

Subject

Marketing,Sociology and Political Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/15377857.2015.1058310

Reference100 articles.

1. Replicating Experiments Using Aggregate and Survey Data: The Case of Negative Advertising and Turnout

2. Does Attack Advertising Demobilize the Electorate?

3. Arceneaux, K., and D. W. Nickerson. 2005. “Two Field Experiments Testing Negative Campaign Tactics”. Paper Presented at the Annual Meeting of the American Political Science Association, Washington, 2005.

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